New on Daily Paper: Virtual Try-on

Experience the FW24 Holiday collection with our Virtual Try-On tool. Tailored to help you find the perfect fit, this new feature lets you explore endless outfit possibilities from the comfort of your screen. Simply upload your photo, personalise your avatar, and watch your favourite pieces come to life.

How it works


1. Select your items

Easily add any FW24 Holiday item to your fitting room by selecting “Add to Fitting Room” on each product page. Once you’ve chosen all the items you’d like to try, access your fitting room by clicking the hanger icon at the top right of your screen.


2. Configure your avatar

Upload a selfie or choose from pre-made avatars to begin. Input details such as height, size, and body type to ensure a highly accurate fit.


3. Create infinite outfits

Mix and match tops and bottoms, then select “Try Look” at the bottom right to see your ensemble. Experiment with as many combinations as you desire to discover your perfect look.

About Genera

Genera was established as a standalone company within the group of Omega Render (a company specializing in 3D visualizations and graphics for prominent architectural projects, Hollywood productions, and the gaming industry, with clients such as Domus, Zaha Hadid Architects, Rockwell Group, Gensler, Perkins & Will) and the game development art studio, Electric Blue, both founded by Ukrainian-born entrepreneur and innovator in the technology sector, Artem Kupriianenko.

At the forefront of Genera’s leadership, Keiron Birch, former Vice President of European Design at Calvin Klein, works together with specialists in AI and computer vision, further enhancing the company’s innovation capabilities and contributing significantly to its creative direction. 

FW24 Holiday

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