Jun 18, 2021
Daily Paper’s relationship with London dates back years, following our first pop-up store in the city in 2018. Ever since, our community in the English capital has continued to grow and flourish as we have connected and collaborated with many local talents and creative teams.
In this way, London’s become a home away from home and an extension of our journey. So it’s only natural that we set up shop here. It’s an iconic creative city and we’re incredibly proud to become part of its cultural fabric with our new store, launching on June 19.
Across two floors in London’s energetic Soho area, we’re setting up base in what will be our third flagship store and the first in the UK. With more than 200 sqm of retail space, the store most importantly offers plenty of room for our community to come together for events and gatherings.
Being the latest chapter of our story, the space is grounded in our African roots. Just take the pièce de résistance for example, as soon as you walk in you see a custom floor mosaic, telling the story of Daily Paper’s heritage. Depicting a lion, a leopard, and an eagle, the piece represents our founders’ countries of origin, Ghana, Morocco, and Somalia respectively.
Setting up shop in London feels like a homecoming, so we cordially invite all our London fam and community to join us on June 19 at 11AM BST as we open this new space.
Interior Photography: Taran Wilkhu
Spatial Design: Floor Hoeke
Building Layout: Heather Faulding