Daily Paper Debuts FW22 Lookbook 'Identities Rebuilt'
Daily Paper gives us a first peak of their Fall/Winter 2022 collection named 'Identities Rebuilt' as they release their seasonal lookbook. The collection takes inspiration from heritage, identity and community; reflecting the brands’ journey through a decade.
'This year marks our 10 year anniversary of Daily Paper. From exploring our roots, to starting a blog, continuously building our community and opening our flagship stores in NYC and London. With FW22 we’re going back to the essence of Daily Paper and rebuilding our identity.’ - Abderrahmane Trabsini (Co-Founder and Design Director, Daily Paper)
New silhouettes are introduced, amongst classic denims, an elegant wool coat, braided knits and not to forget the collections hero piece; a branded leather jacket. A custom branded coat of arms embroidery decorates the back of the jacket, which was first revealed in the form of a mosaic centerpiece at the brands’ London flagship store last year. The emblem reflects the founders’ heritage depicting a lion, leopard and an eagle.
A characteristic collection print in a rusty brown colourway is seen on a range of items, illustrating a busy 'Daily Paper' marketplace representative of a traditional souk in Marrakech.
Staying true to the brands essence, outerwear is making a strong comeback for the colder months of the year, with signature puffers, varsity’s and bombers in new colourways. Simultaneously, Daily Paper is building on its core identity with brand-new styles such as purple shield quilted silhouettes, a water-resistant brown padded trench coat and a technical twist on the classic windbreaker featuring belts, zippers, a removable hood and a variety of functional pockets.
Playful patches with slogans such as ‘unite’, ‘increase the peace’ and ‘solidarity’ are seen on a range of key styles, continuing to build on the brands’ mission to empower and inspire their community. Last but not least, a stand-alone oversized velour tracksuit in a soft beige and deep red colour combo is making its debut, bridging both class and comfort.
Reflecting upon Daily Paper’s growth the past 10 years, the brand proves its maturity through refined designs, quality fabrics and elevated tailoring. With a nod to the past, Daily Paper continues their journey towards the future as they build new identities for generations to come.
The first drop of Daily Paper’s Fall/Winter 2022 collection will be available globally online at dailypaperclothing.com and in-store across Daily Paper flagship stores in Amsterdam, London and New York on Friday, July 22, 2022 at 12 PM CEST. Prices range from to €15-€500.
Talent: Awa @_awadiallo, Nala @osmans_, Konig @konigdiouma, Diana @achan_diana and Ahmed @_ahmedmesbah_
Photography: Zach Apo-Tsang @zachapotsang