J Cole - “Applying Pressure” – Daily Paper UK
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Daily Paper UK

J Cole - “Applying Pressure”

When J. Cole dropped The Off-Season the usually reclusive artist decided to treat fans visually as well. Enter the “a p p l y i n g p r e s s u r e” video featuring a couple of exciting guests: Dave East and Daily Paper’s Epuff Jacket.

As he cruises through a frigid New York, Cole bundles up in the black long iteration of our favourite puffer jacket. Because if you’re spitting fire bars like that you definitely need a jacket that can bring the heat to match. 

Check out the visuals below, and head over to our shop to match J. Cole’s swag. 

Image is shot by @visualsbypierre

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